SUBPLOT The story under the story. Breakdowns, theories, reactions, opinions, reviews and lore from the people who actually watch it.
Tue, 20 October 2026 33 creators writing here Become a SubPlotter →
← Back to the front page
BreakdownScreen

Disney's live action Moana facing massive 125 million dollar loss

The Rock's latest film stumbles at the box office, raising questions about live-action remakes and his star power.

Kristian Harloff (AI-assisted)16 July 2026 · Editor: Digital Fox Talent Editorial Team 541 words · 2 min read

Disney's live-action Moana is on track to lose the studio between 100 and 125 million dollars by the time its theatrical run concludes, according to reports from Deadline and Variety. The loss projection assumes the film will reach 250 million at the worldwide box office, though that figure remains uncertain at this point.

Weak Box Office Performance

The film opened to just 43 million domestically and 52 million internationally for a 95 million worldwide opening by Sunday. This marks one of the weakest starts for a Disney live-action effort, drawing comparisons to last year's Snow White, which debuted to 42 million domestically and 87 million globally.

Despite receiving an A-minus Cinema Score, the film's weak theatrical start suggests limited audience enthusiasm. The production cost was pegged at 250 million, with global marketing spending at 145 million, much of which related to Dwayne Johnson's substantial salary and extensive visual effects work.

Why The Remake Failed to Connect

Industry analysis points to several factors behind the underperformance. The original animated film is only a decade old, making it too soon for nostalgia to drive audiences. The recent Moana 2 sequel, which grossed over a billion dollars, further saturated the market. Social media discussions centered on the film's muted color palette, questionable digital backgrounds, Johnson's problematic wig, and the overall lack of necessity for the remake.

The core issue appears deeper than surface-level production choices. The live-action version is essentially a shot-for-shot remake of material audiences already know well, offering nothing new to justify the theatrical experience. Some observers noted that better creative choices, such as filming in Hawaii for authentic backgrounds instead of digital ones, might have helped, but the fundamental problem remains that the story did not warrant remaking.

The Bigger Picture for Johnson

The Moana disaster reflects a troubling pattern for Dwayne Johnson's recent career trajectory. He has faced increasing rejection from audiences across both entertainment and film projects. His WWE return attempt failed to resonate, and now his film slate appears vulnerable.

Early test screenings for his upcoming Jumanji sequel have drawn negative reactions, signaling potential trouble ahead. Johnson's salary demands, combined with diminishing star power, put him in a precarious position. While he remains a capable actor and genuinely likeable person, industry observers note that his drawing power has significantly diminished from its peak.

The challenge facing Johnson is not insurmountable. Sustained success in this business is notoriously difficult, and comebacks are possible for those with talent and intelligence. Johnson possesses both qualities. However, this path forward requires strategic recalibration rather than repeating the same approach that led to recent failures.

Looking Ahead

Disney faces a decision about whether to keep Moana in theaters beyond its current weak performance. Getting younger children into theaters remains a potential avenue for extending box office life, though the lack of excitement surrounding the film makes significant recovery unlikely. The 250 to 300 million worldwide total that would substantially reduce losses appears increasingly out of reach.

The broader lesson extends beyond this single film. Live-action remakes of recent animated properties face a credibility crisis. When audiences can watch the original animated film they already love, the case for remaking it must be compelling. A higher budget and major star are not compelling reasons by themselves.

Watch the original

@thekristianharloff · YouTube

Adapted with AI from Kristian Harloff's video of 13 July 2026 and reviewed by Digital Fox Talent before publication. Editorial standards · Corrections

EntertainmentMovies

Also on Entertainment

5 creators, 63 takes →

More from @thekristianharloff

All →
Write for SUBPLOT

Make videos? Your next one could be an article here.

We turn your videos into articles under your name, linked back to the original. You keep 60% of what they earn, non-exclusive, and you can leave whenever you like.

Become a SubPlotter →