Spider-Man: Brand New Day shatters Thursday preview record with $75 million, projects $900 million opening weekend

Spider-Man: Brand New Day has shattered the Thursday preview record with a jaw-dropping $75 million, demolishing the previous record set by Avengers Endgame in 2019, which earned $60 million from Thursday previews. The Infinity Saga finale went on to earn $357 million domestically and $1.2 billion globally during its first weekend.

While the latest Spider-Man film may not surpass Endgame's global debut, early projections suggest it will beat the Avengers film's opening weekend in North America. If accurate, this would set a record for the biggest North American debut ever.

For context, the biggest Thursday previews of 2026 before now were The Odyssey at $17.6 million and Toy Story 5 at $17.5 million. The Odyssey has crossed $700 million, while The Odyssey took Spider-Man's IMAX screens and crossed $700 million earlier this week.

In 2021, Spider-Man: No Way Home made $50 million from Thursday previews and $260 million domestically and $587 million worldwide during its opening weekend. Original projections pointed to a $195 million US debut and $465 million globally, but the film finished its run at $1.9 billion in total.

Current projections indicate Spider-Man: Brand New Day will not only top Avengers Endgame's $357 million domestic start but should web the second biggest worldwide opening ever with $900 million.

The success comes at a time when superhero fatigue is frequently cited as an issue and moviegoers have become particularly selective about what they pay to see. Spider-Man and Batman remain the two most popular comic book characters for over 60 years and appear to be fatigue-proof as long as the films are reasonably well-received. The film is getting strong reviews and audience support, with many noting the emotional depth and character development alongside the action sequences.

Director Dustin Daniel Cretton has continued his successful streak with the film. He previously directed the television series Wonderman for Disney Plus, which received strong reviews and was renewed for a second season before being unexpectedly cancelled by the studio.