Avengers: Doomsday Jeep Ad Shows Nightcrawler, the TVA and Sentinels

Marvel Studios keeps revealing big details about Avengers: Doomsday in goofy tie-in commercials, and in this full commercial from Jeep, we're getting way more questions answered about the movie. It gives us Nightcrawler in live action, a TVA soldier hauling a broken Sentinel hand, and what I think is the clearest confirmation yet that the Sentinel battle takes place right outside the X-Mansion.

Earlier tie-ins already showed Doom's destruction of New York City in a KFC spot, incursions arriving in donut form in a Dunkin spot, and a brief look at Doctor Doom's modern Doomstadt tower in Latveria. The full Jeep ad goes much further.

Why the Avengers: Doomsday Jeep ad details count

Right away, I can't help but laugh at the Federal Trade Commission requirement that labels the start of the ad as a fictionalization. That label goes on every car ad to show that people driving through exciting locations isn't real. Here it sits over Avengers Tower, Captain America in his wingsuit, robots driving a Jeep, teleporting mutants and Sentinel battles. "Just to be clear to you, fictional."

But this isn't something Jeep invented that we can ignore. Everything in it was legitimate production design, character design, visual effects and world detail provided to the brand by Marvel Studios, AGBO and the Doomsday crew. We know this from past examples. The exact shots of the Fantastic Four fighting Giganto in the 2025 Little Caesars ad weren't in the movie, but that is in effect what Giganto and that part of Times Square in the Earth-828 universe looked like when the film came out. So these set pieces and characters will be pretty close to what we see in Doomsday, even if we won't see H.E.R.B.I.E. driving a Jeep.

Avengers Tower, Sam Wilson's Captain America and the Fantastic Car

This is the clearest look we've had at Avengers Tower with the new Avengers logo. That would be before Doctor Doom burns it with the green fire from the KFC ad. At first it isn't clear whether Joaquin Torres's Falcon or Sam Wilson's Captain America is flying past it. Then, on the bridge, he barrel rolls past the camera and we see the Captain America shield, so this is definitely Sam.

The Fantastic Car then veers out of the way. It would be odd for the Fantastic Four to have it in the 616 universe, since it would be native to their home of Earth-828, but we can chalk that up to this being an ad selling the new Cherokee, Grand Wagoneer and other models. From the Grand Wagoneer's sunroof, we see Johnny Storm flying down after etching a fiery four in the sky. H.E.R.B.I.E. drives buckled up, as all drivers in car ads must be, and stretches out a metal finger with a squishy pad on the end so the touchscreen registers it, turning on the front defrost and air conditioning.

Nightcrawler's first live-action look in Avengers: Doomsday

Next, the Cherokee and Grand Wagoneer drive through a snowy forest. I think this is Latveria, because the terrain and climate match other shots that definitely are. Thor's axe Stormbreaker flies through the air and is caught by the muscular arm of a body double rather than Chris Hemsworth.

As the Jeep rounds a corner, you can barely make out Kurt Wagner's Nightcrawler, played by Alan Cumming, teleporting before the Jeep nearly hits him, then bamfing in and out of the back. This is the first time we've seen the Doomsday version of Cumming's Nightcrawler in any kind of live action. I saw his suit at the D23 Doomsday walkthrough experience, and there was a concept art version of him in the full cast promo. This confirms his power set will have the same smoky teleportation look from 2003's X2: X-Men United. He teleports with smoke because he is opening and closing portals as he travels through the brimstone dimension, which is filled with sulfuric smoke.

A drained ocean floor and a theory about Namor

Then we see Ben Grimm driving through the desert region where the movie was shot in Bahrain. Except it's an ocean floor that has been drained and surrounded by a wall of water. I think we'll have to wait for Doomsday to know exactly what this is: water redirected by Namor, or some freak natural occurrence formed by the gravitational conditions of Battleworld as it comes together.

Maybe it's both. Maybe Doom relocated Talokan to a specific body of water, but it's poisonous or not properly salinated water he's using to try to kill them, and Namor is helping keep some of it pushed back.

A TVA soldier hauling a Sentinel hand may point to Doom controlling the TVA

Perhaps the wildest detail is a green Jeep Gladiator pickup driving across a fiery landscape with a broken Sentinel hand in the back, driven by a TVA Minuteman soldier. He has the black armor and orange TVA armband from the Loki series and, more recently, Deadpool & Wolverine. We knew the TVA as a location would be in the movie because Loki is part of it. But TVA soldiers in any ground conflict is completely new information, and I don't know why anyone at Marvel would hand that to Jeep expecting fans to get the joke. We're all trying to figure out why TVA infantry are driving Sentinel parts to a battlefield like delivery drivers.

The bright green truck, and the TVA bringing part of a deadly Sentinel to the battle, are the clue, I think, that we're seeing the TVA after Doctor Doom has conquered it. I think Doom has taken complete control of the TVA and enslaved the variants who work there. And I think he's using these soldiers to find Sentinel parts from pruned realities and from the Void, then bringing them to the working Sentinels attacking the X-Mansion. We know the Void has spare Sentinel parts, because in Deadpool & Wolverine they used a Sentinel's rocket thruster leg to escape Cassandra Nova's compound.

That's why I think it's not Sentinels attacking the truck. Those purple glowing attacks are, I think, Gambit's explosive throwing cards, the same ones that sliced a Dunkin Munchkin in the other promo. Gambit is trying to stop the Doom-controlled TVA from bringing backup to the Sentinels Doom controls.

Claw marks on a Sentinel head suggest a bigger Wolverine role

We see broken Sentinel parts and heads littering the road to the X-Mansion, seen for the first time from a distance. At least one Sentinel head has claw marks slashed across its face, which looks a little like an impression of Doctor Doom's scarred, burned face in this movie.

Hugh Jackman's appearance at D23 pretty much confirmed he'll be in the movie as Wolverine. I figured Wolverine would be part of the opening scene, before Doom uses the Sentinels to attack the X-Mansion. But maybe he's going to be in this movie a lot more than we think.

The Sentinel battle is outside the X-Mansion

The Jeep passes the broken gate and sign for the Xavier School for Gifted Youngsters. Cyclops's optic blast fires into the sky from the school, and a small wave of green fire consumes the sign. I think it's moving through the ground to start levitating the broken Sentinel pieces.

I don't know if Marvel or Jeep intended this to come out, but it's a major confirmation of something we've only guessed at from the trailers. The exterior with all the broken statues, where Thor battles Doom and where Doom resurrects the Sentinels, is directly outside the X-Mansion. We were never sure of that before, but now we are. It seems the whole mansion and grounds might have been spared by Doom and transported to Battleworld so he can take what he needs from it. That could be what's happening to Namor's kingdom of Talokan too.

Jeeps arrive in Latveria, and Doomstadt may borrow from Windsor Castle

The ad ends like last week's vertical promo, with seven Jeep models arriving through sling ring portals like the Avengers Assemble moment in Avengers: Endgame. The portals seem to open from the locations where we've seen the Jeeps driving, but we know they've arrived in Latveria because of the trees, the mountains and the city behind them. You can see the older architecture of the capital from when it went by its earlier name, before Doom's coup made it Doomstadt. Doom built a huge modern tower over the city bearing the sigil of the Latverian flag.

For the castle at the tower's base, Marvel might have used the exterior of Windsor Castle, since they shot on the royal grounds in Berkshire, about 20 miles or 32 kilometers west of London, in 2025. In Vision Quest episode 3, the motel wall art that Thomas keeps knocking askew shows this same castle from the River Thames, and Vision Quest was shooting at Pinewood Studios in summer 2025, at the same time the Russo brothers were shooting Doomsday. Marvel didn't go inside the castle; they shot on the grounds and paid quite a bit to do it. It looks as though the Round Tower, also known as the Keep, was built up with visual effects into Doom's castle, whose interior we see in the trailers.

So what is the huge building that clashes with the rest of Latveria's architecture? Doesn't it look like Doom's version of his own Baxter Building? Could it be a defensive structure that keeps the city safe from attack? Or a massive magnetic pole keeping Latveria safe while Doom crumbles the rest of Earth-828 so he can reform Battleworld around this city?

The visual dictionary says Doom is fighting to protect Latveria

The official visual dictionary describes Doomstadt as the capital and the nucleus from which Victor Von Doom rules, adorned in lavish green and intricate stained glass, a seat of power shrouded in mystery. It adds: "Doom projects austere dominion over the home he is fighting to protect."

Fighting to protect. Did we just get another hint at Doom's motive? In Jonathan Hickman's Secret Wars comics, Latveria is the central capital around which Doom assembles the rest of Battleworld. Hearing that he's fighting to protect this kingdom gives new context for what that giant building with its red eye of Sauron is for.

A Legend of Latveria shirt maps the whole country

Of all places, a Legend of Latveria shirt gave us an official map of Latveria within the geography of the 828 universe, potentially also the 616. Doomstadt is the capital, surrounded by Castle Doom and the Citadel of Doom, and the landmarks are vainly named after Victor himself: Doomwood Forest, Doomsberg, Doom Falls, Doom Vale and Doomton, plus an academy named after his father. That feels very much like Lex Luthor's redrawn map of the West Coast in Richard Donner's Superman.

Bordering the country are Hungary, Symkaria, Transylvania and Slokovia. Symkaria and Transylvania are often mentioned as Latveria's neighbors in the comics. Transylvania suggests Latveria might be stocking up on garlic, and it gives me hope some form of Blade might appear in Secret Wars. Slokovia isn't a variant of Sokovia. It's a separate country that's often been included as a border country with Latveria since the comics of the early 2000s, while Sokovia was a creation of the Marvel films that was later adopted into the comics.

Sling ring portals, Doom's witches and a possible Darkhold

Earlier I wondered whether these sling ring portals were conjured by Doctor Strange or Doom's Latverian witches. I think Doom and his coven have the power to summon the other heroes to this location using the same kind of sorcery Doom uses. A Marvel Studios visual dictionary also gave us our first look at Doom's book of spells. We can't make out any of the runes, but I'm guessing Doom might have his own Darkhold that wasn't destroyed when Wanda Maximoff's Darkhold and all its variants were destroyed in Doctor Strange in the Multiverse of Madness.

I've argued that Doomsday needs to at least address Doctor Strange and Wanda so audiences understand how Doom's magic is superior to theirs, and I think these witches are familiar sorcerers enslaved by Doom. That leaves the Jeeps in an odd spot. They try to run over Nightcrawler, they help deliver weaponized Sentinel parts to Doom's forces attacking the X-Mansion, and now they arrive by sorcery that it seems only the bad guys in this movie have. "So, I don't know if these jeeps are the good guys in the context of these shots."